What makes a good listing?
A good listing is easy to read and book.
- Make it short. Clients want to scan your listing quickly. If there’s too much to read, they give up and leave. Make your listings short.
- Package it. Show exactly what you are offering and how much it’ll cost. Too many clients were lost when they had to “fill out a form or talk to someone to request a quote.” Of course, when you are offering different services, it is hard to give a quote before talking to your client. The solution is to break down your services into smaller packages, go with one price for a while, and then adjust the price if needed.
For example, you rent out different arcade machines. The price of your service will depend on the machine, the delivery distance and the date. Take the component with the most variable price (e.g., the machine), and create packages based on that. One package will be “Small machine (1-day rental + delivery in the Bay Area).”
- Set only one price for that package.
Some clients will underpay a bit (but you’re more likely to get customers that way, and you aren’t wasting time on a custom quote). Some clients will overpay a bit (but it’s worth the time they are saving). After trying with a few clients, you can adjust the price up or down.
- Not sure how to list? Email us at email@example.com
Why do you encourage simple packages?
- Clients are more likely to book when the services and prices are clear.
- Clients are more likely to book your package together with another small business owner’s package.
For example, a client needs a restaurant and a fun activity for their team-building event. They’ve already found an easy-to-book restaurant on Spaciously. Now, the client is picking between two activities:
- a candle-making workshop, which costs ~$50 per person, but has a “request a quote” button instead of a clearly indicated price
- a paint-and-sip workshop ($80 per person).
The client knows that their team will enjoy both activities equally, and $80 is within their budget. They have no ideas how much the candle-making workshop will cost or how long they’ll have to wait for a quote. They will pick the paint-and-sip workshop simply because it’s less work to book.
What should a listing include?
- Description: Describe your service, your experience with similar services and the groups of people, to whom you recommend this service.
- Photos: The first photo should show a group of people enjoying the service you’re offering. The second and third photos can zoom in on the details. For example, for a “Love Letter Writing Workshop,” the first photo could be of several people writing love letters and the instructor helping them. The second and third photos can be of love letters and a beautiful stationery setup.
- Price per person: You’re in control of what you want to charge. We only ask that the price is not higher than elsewhere on the web. Please include all taxes and fees in the price.
- Group size: Make sure to set the minimum and the maximum group size. How do you set the minimum? Think about the minimum amount that makes it worth offering your service. Let’s say you own a restaurant, your menu is $100 (including taxes and fees) and you need to make at least $3,000 (including all taxes and fees). Your minimum group size will be 30. This doesn’t mean, however, that you will only get bookings for groups 30+. It simply means that if a smaller group books, they will still pay you a minimum of $3,000.
- Do I need to keep my calendar synced? You don’t need to proactively update your calendar. When someone books, we will reach out to confirm your availability. If we don’t hear back from you within 24 hours or you aren’t available, we will reach out to other small business owners who offer a similar experience.